Wang’s Harmony Acupuncture

Brand guide & media pack

Traditional medicine. Personal care.

Option G retains the original practitioner-and-patient scene. Its refined contours, jade and muted sage colors, and two-line wordmark connect the identity to the website. The name and descriptor now have more space between them.

Download the media pack

The refined identity

Jade treatment scene with the Wang’s Harmony wordmark
Refined logo in a stacked layout
Refined logo in ivory on jade

Color palette

Jade#28594b
Ink#26352e
Paper#f7f3eb
Sage#dce5d8
Clay#a5684e

Use paper backgrounds, jade buttons, ink text, sage surfaces, and small clay accents. The original treatment scene uses jade, muted jade #557C69 and soft sage #8FAA98. Use the ivory logo on jade.

Typography

Use Cormorant Garamond for the name and DM Sans for the ACUPUNCTURE descriptor. Production SVG files contain outlined lettering; editable masters retain live type. Use the supplied lockups to preserve the spacing.

Cormorant Garamond
Traditional medicine.

Use for the wordmark and website headings.

DM Sans
Personal care.

Use for the descriptor, body copy, navigation and appointment information. The font files include their SIL Open Font License files.

Space and scale

¼ symbol widthLogo clear-space example

Leave at least one quarter of the symbol width clear around a logo. Recommended digital widths: symbol 48 px, horizontal logo 250 px, stacked logo 220 px. App icons use the supplied 32 px, 64 px or 180 px exports.

Keep the proportions and use the supplied colors. Preserve the clear gap below the name’s descenders; do not move the ACUPUNCTURE descriptor upward. Place the logo against a plain background with enough contrast to show the treatment scene.

Wallpapers & social backgrounds

Choose an orientation and background. Every wallpaper uses the same horizontal lockup, font and internal spacing as the approved ivory reference. The logo spans the same proportion of canvas width and sits at the center. The artwork contains no added slogan or decorative text.

Landscape downloads include 4K and 1080p. Portraits, stories and squares come at the sizes shown below. Outlined SVG files work without installed fonts; editable SVG masters use the included fonts.

Landscape · 16:9

Portrait · 3:4

Portrait · 4:5

Story / phone · 9:16

Square · 1:1

Individual downloads

PNG logos have transparent backgrounds. App icons and social graphics include their background color. The editable folder contains vector masters with live type. The repository retains the original source SVG files and all earlier alternatives.